Archive for February, 2012

Why You Need a Story-Based Resume: Famous Concert Violinist Joshua Bell Proves Excellence is Not Enough

The Washington Post did an experiment. The day after Joshua Bell, the famous violinist, and his 300-year-old Stradivarius  had sold out Carnegie Hall, they put them in a DC subway. Bell dressed as a street performer. The violin allowed itself to get a bit dusty (just kidding).

The point is that very few people (just a handful out of the hundreds who passed him) even stopped to listen.

It is not enough to be the best. You have to train people to understand your genius.

When Steve Jobs introduced the iPhone, he spent a great deal of time marveling at it out loud, comparing it to its lousy competitors. By the time he turned it on, people were primed to be amazed. The crowd let out an audible gasp. Had he just walked out and turned on the phone, it would have been difficult for the audience to immediately grasp its significance.

If your resume doesn’t tell a story, it is not helping you manage your career or find the perfect job.

To see what a story-based resume looks like, take a look at our samples.

To get help, contact us.

To see what the heck I’m talking about, watch below:

Follow your bliss!

Kim Mohiuddin, Chief Career Storyteller



Here is a similar case of unrecognized genius:


February 26, 2012 at 7:55 am 1 comment