Where did my LinkedIn “Specialties” go?

May 16, 2012 at 8:47 am Leave a comment

Head scratchI recently lost the “Specialties” section in my LinkedIn profile, and I’ve noticed that some of my clients have it while others do not.

You can save yourself some reading time by going to the bottom line: put your specialties in your new “Skills” section which helps with SEO. No need to read more unless you find the nuts and bolts of LinkedIn make for truly fascinating reading.

Rather than recreate the wheel by explaining further, I refer you to Matt Youngquist’s article on the topic here.

The only thing I disagree with in his article is trying to cram a list of specialties into your summary. I believe the job of your summary is to appeal to the human reader with a compelling, value loaded question or story that gets the reader thinking you are the solution to the problem that keeps them up at night.

Leave the SEO work to the “Skills” section and to your job descriptions.

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