The Secret Formula for an Interview-Getting Resume? W2H

September 13, 2012 at 11:53 am Leave a comment

Imagine your dog ate your homework… er, resume.

He left only the top third of the first page intact.

A hiring manager at your ideal company should be able to happen upon that third of a page in the street and decide to call you in for an interview.

The top third of the resume is called the marquee. That’s where a decision-maker chooses whether they will read further and/or call you for an interview.

W2H is the formula that infuses your marquee with interview magnetism.

Make sure you get to the point:

Who are you? Literally, what is your name and how can you be reached? Also, what role are you going for? What kind of person are you? The latter will be subtle here, but as you see in the examples below it can be hinted at with the visual style and language you choose.

Who do you help? If you are looking for a job, the “who” will usually be an “it,” the company. What kind? What industry? What size? If you are in a support role, your “who” could be people, but you’ll want to tie it back to how that help adds to the bottom line.

How do you help them? The “how” should include the exact tools you use (like continuous improvement methodology or digital media) as well as your approach with them (empowering teams, presenting technical concepts in understandable business language).

Feel free to comment here or contact me privately if you have questions.

If, like my clients, you don’t want to become a resume expert just to find a job, peruse my services page. If it looks like we might be a fit, let’s talk!

Follow your bliss,

Kim Mohiuddin, NCRW, CJSS

Career Communications That Lift You Up!

Chief Career Storyteller, Movin’ On Up Resumes
Speaker and Consultant on Careers and Writing

(619) 550-2901

Entry filed under: Resumes, Storytelling in Career Communications / Resumes. Tags: , , , , .

What does a good supply chain, operations, or logistics executive resume look like? Why and How do I Put Special Characters in My LinkedIn Headline?

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