Rising Star: Tiffany Brooks of HGTV Shares Her Journey!

January 20, 2014 at 6:53 pm Leave a comment

I’ve got my head down finishing my upcoming book on personal branding, This Little Brand of Mine. While I’m working, you can enjoy this big juicy piece of inspiration candy:

I recently sat down with one of my favorite successful careerists to find out how she went from part-time business owner to TV star in a few short, passionate years. 

Tiffany Brooks of You and Your Decor has no formal design training. She started her interior styling business in 2008 as a result of a lost bet. When I met Tiffany three years ago, she was working as an administrator at my children’s school. While working her day job, raising her child, and supporting other family members through hard times, she built her business.

Today, Tiffany has a growing design empire. She won HGTV Star in 2013 and has gone on to host other shows and write featured columns for HGTV Magazine.

If you’ve been waiting to make that big move your heart is urging you towards, or you’re in the middle of a heart-driven slog, this is just the thing to keep you rolling along with a smile on your face!


Be real!—Tiffany’s willingness to openly share her “red hot mess” (5:35) of a house and her personal struggles (6:47) won the HGTV decision makers over.

Research opportunities.—Don’t go blindly into situations if you don’t have to. If you’ve got a lead on a great opportunity, learn all you can about the key players. (6:27)

Self-doubt is normal!—Every client I’ve worked with, from office managers to CEOs, has experienced doubt in themselves and/or their chances of success. Tiffany is no exception. (7:35)

Turn your competitors into friends.—Tiffany set a precedent on HGTV Star by helping her competitors. By establishing a tone of camaraderie, she built lifelong friendships and contributed to the most amicable season in HGTV Star history. (8:20)

So what is Tiffany’s brand?—Without doing any branding studies or market research, Tiffany has developed a strong personal brand. Faith-filled, supportive, and relatable, Tiffany is “that girl,” the one people want in their living rooms. (10:55)

What’s next?—(12:30) Smart Home, Urban Oasis, and HGTV Magazine contributor! Also, her firm is offering real-world and virtual design services for individuals and small businesses via You and Your Decor.

There’s no such thing as an “overnight success.”—Tiffany was a manager at a high-end rental property. Her boss gave her the assignment to design the model home as a kind of “rehab” from the stress of the sales aspect of her job. Entering a contest on a bet, she won the “Best Model” title against big Chicago firms. After jotting down a business plan on loose leaf paper, she was off and running. Then, it was four years of active blogging and business development before capturing the HGTV opportunity. Secret about Tiffany: She’s a pessimist! (15:00)

She thought of giving up almost every day!—If you’re working towards your dreams and thinking of giving up, take heart and keep an eye out for divine messages! Tiffany often got discouraged, but kept going because each time she was really tested, she’d get a sign that told her to continue. (20:10)

Ask for what you need.—God (or the Universe or the universal field or…) can’t fulfill your requests if you don’t ask. Tiffany says God will send you down the right “hallway.” If a door closes in your face, it means you’re supposed to be in the next hallway over. (23:30)

Keep learning!—Tiffany has a library of books on design and business, and she reads them! (25:10)

Follow your heart(burn)!—Self explanatory. But you may enjoy Tiffany’s blog post of the same name. Tomorrow is not promised. Don’t die with your music still inside! (25:30)

Entry filed under: Personal Branding, Uncategorized. Tags: , , , , , .

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